Leveraging the Predictive Power of Images in Managing Product Return Rates

Daria Dzyabura, Siham El Kihal, John R. Hauser, Marat Ibragimov

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

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@article{5c8f6ddae7e74a48bcdf4c6ac2ae5e53,

title = "Leveraging the Predictive Power of Images in Managing Product Return Rates",

author = "Daria Dzyabura and {El Kihal}, Siham and Hauser, {John R.} and Marat Ibragimov",

year = "2023",

doi = "10.1287/mksc.2023.1451",

language = "Englisch (Amerika)",

volume = "42",

pages = "1125--1142",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "6",

}

TY - JOUR

T1 - Leveraging the Predictive Power of Images in Managing Product Return Rates

AU - Dzyabura, Daria

AU - El Kihal, Siham

AU - Hauser, John R.

AU - Ibragimov, Marat

PY - 2023

Y1 - 2023

U2 - 10.1287/mksc.2023.1451

DO - 10.1287/mksc.2023.1451

M3 - Journal article

SN - 0732-2399

VL - 42

SP - 1125

EP - 1142

JO - Marketing Science

JF - Marketing Science

IS - 6

ER -