Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	2018 Global Marketing Conference at Tokyo Proceedings
Herausgeber*innen	Global Alliance of Marketing & Management Associations
Erscheinungsort	Tokyo, Japan
Seiten	709
Publikationsstatus	Veröffentlicht - 2018

Zitat

@inproceedings{d299a46de6ae400b86b4ff60f40ebbd4,

title = "Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand",

author = "Aikaterini Makri and Schlegelmilch, \{Bodo B.\} and Karolos-Konstantinos Papadas",

year = "2018",

language = "English",

pages = "709",

editor = "\{Global Alliance of Marketing \& Management Associations\}",

booktitle = "2018 Global Marketing Conference at Tokyo Proceedings",

}

Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand. / Makri, Aikaterini ; Schlegelmilch, Bodo B.; Papadas, Karolos-Konstantinos.
2018 Global Marketing Conference at Tokyo Proceedings. Hrsg. / Global Alliance of Marketing & Management Associations. Tokyo, Japan, 2018. S. 709.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand

AU - Makri, Aikaterini

AU - Schlegelmilch, Bodo B.

AU - Papadas, Karolos-Konstantinos

PY - 2018

Y1 - 2018

M3 - Contribution to conference proceedings

SP - 709

BT - 2018 Global Marketing Conference at Tokyo Proceedings

A2 - Global Alliance of Marketing & Management Associations, null

CY - Tokyo, Japan

ER -