Loyalty cards and point collection programs reinforcing retail patronage behavior

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Colloquium on European Resarch in Retailing 2016
Herausgeber*innen	Brusset, Xavier/Kotzab, Herbert/Teller, Christoph
Erscheinungsort	Toulouse
Seiten	223 - 225
Publikationsstatus	Veröffentlicht - 2016

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@inproceedings{ea8198c888774ec68dd31d6999c1a946,

title = "Loyalty cards and point collection programs reinforcing retail patronage behavior",

author = "Fabian Nindl and Anton Salesny and Peter Schnedlitz",

year = "2016",

language = "English",

pages = "223 -- 225",

editor = "{Brusset, Xavier/Kotzab, Herbert/Teller, Christoph}",

booktitle = "Colloquium on European Resarch in Retailing 2016",

}

TY - GEN

T1 - Loyalty cards and point collection programs reinforcing retail patronage behavior

AU - Nindl, Fabian

AU - Salesny, Anton

AU - Schnedlitz, Peter

PY - 2016

Y1 - 2016

M3 - Contribution to conference proceedings

SP - 223

EP - 225

BT - Colloquium on European Resarch in Retailing 2016

A2 - Brusset, Xavier/Kotzab, Herbert/Teller, Christoph, null

CY - Toulouse

ER -