Managing uncertainty in the marketing of
new-technology products

Dietmar Rößl, Matthias Fink, Sascha Kraus, Seppo Hänninen, Antti Ainamo

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Forschung › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	79 - 94
Fachzeitschrift	International Journal of Technology Intelligence and Planning
Jahrgang	4
Ausgabenummer	1
Publikationsstatus	Veröffentlicht - 1 Feb. 2008

Zitat

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title = "Managing uncertainty in the marketing of new-technology products",

author = "Dietmar R{\"o}{\ss}l and Matthias Fink and Sascha Kraus and Seppo H{\"a}nninen and Antti Ainamo",

year = "2008",

month = feb,

day = "1",

language = "English",

volume = "4",

pages = "79 -- 94",

journal = "International Journal of Technology Intelligence and Planning",

issn = "1740-2832",

publisher = "Inderscience Enterprises Ltd.",

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}

TY - JOUR

T1 - Managing uncertainty in the marketing of new-technology products

AU - Rößl, Dietmar

AU - Fink, Matthias

AU - Kraus, Sascha

AU - Hänninen, Seppo

AU - Ainamo, Antti

PY - 2008/2/1

Y1 - 2008/2/1

M3 - Journal article

SN - 1740-2832

VL - 4

SP - 79

EP - 94

JO - International Journal of Technology Intelligence and Planning

JF - International Journal of Technology Intelligence and Planning

IS - 1

ER -