Market convergence and advertising standardization in the European Union

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Zitat

@article{e794a82c05434cc99c06d346112daa4b,

title = "Market convergence and advertising standardization in the European Union",

author = "Shintaro Okazakia and Taylor, \{Charles R.\} and Jonathan Doh",

year = "2007",

month = dec,

day = "1",

language = "English",

volume = "42",

pages = "384 -- 400",

journal = "Journal of World Business",

issn = "1090-9516",

publisher = "Elsevier Inc.",

number = "4",

}