Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis

Bodo B. Schlegelmilch

Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis

Bodo B. Schlegelmilch

International Marketing Management

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Marketing Audit of the 80's, Vol. 2, Proceedings of the 22nd Annual Conference of the Marketing Education Group, Glasgow Business School, Scotland, July 11-14, 676-697 1989
Publikationsstatus	Veröffentlicht - 1989

Zitat

@inproceedings{99827b494dd04102b7df8bbda7012eb8,

title = "Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis",

author = "Schlegelmilch, \{Bodo B.\}",

year = "1989",

language = "English",

booktitle = "Marketing Audit of the 80's, Vol. 2, Proceedings of the 22nd Annual Conference of the Marketing Education Group, Glasgow Business School, Scotland, July 11-14, 676-697 1989",

}