Market Segmentation and Competitive Analysis: MULTICLUS versus SOM

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Marketing and Competition in the Information Age. Proceedings of the 28th EMAC Conference on CD, Humboldt University, Berlin 1999
Publikationsstatus	Veröffentlicht - 1999

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@inproceedings{16ab6c2e29524316a3c211d13c3feda1,

title = "Market Segmentation and Competitive Analysis: MULTICLUS versus SOM",

author = "Thomas Reutterer and Martin Natter",

year = "1999",

language = "English",

booktitle = "Marketing and Competition in the Information Age. Proceedings of the 28th EMAC Conference on CD, Humboldt University, Berlin 1999",

}