Market Success of Premium Product Innovation: Empirical Evidence From the German Food Sector

Christoph Weiss, K. McNamara, A. Wittkopp

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Deutsch (Österreich)
Titel des Sammelwerks	Marketing Trends for Organic Food in the Advent of the 21st Century
Herausgeber*innen	G. Baourakis
Erscheinungsort	Singapore
Verlag	World Scientific
Seiten	154 - 167
Publikationsstatus	Veröffentlicht - 1 Nov. 2003

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