Marketing Across Cultures: Exploring UK Consumer Reactions to Religious Endorsements

Mubbsher Munawar Khan, Bodo B. Schlegelmilch, H. Shabbir

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	CD Proceedings of the 39th European Marketing Academy
Herausgeber*innen	39th European Marketing Academy
Erscheinungsort	Copenhagen, Denmark
Publikationsstatus	Veröffentlicht - 1 März 2010

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title = "Marketing Across Cultures: Exploring UK Consumer Reactions to Religious Endorsements",

author = "Khan, {Mubbsher Munawar} and Schlegelmilch, {Bodo B.} and H. Shabbir",

year = "2010",

month = mar,

day = "1",

language = "English",

editor = "{39th European Marketing Academy}",

booktitle = "CD Proceedings of the 39th European Marketing Academy",

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AU - Khan, Mubbsher Munawar

AU - Schlegelmilch, Bodo B.

AU - Shabbir, H.

PY - 2010/3/1

Y1 - 2010/3/1

M3 - Contribution to conference proceedings

BT - CD Proceedings of the 39th European Marketing Academy

A2 - 39th European Marketing Academy, null

CY - Copenhagen, Denmark

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