Marketing Across Cultures: Exploring UK Consumer Reactions to Religious Endorsements

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	CD Proceedings of the 39th European Marketing Academy
Herausgeber*innen	39th European Marketing Academy
Erscheinungsort	Copenhagen, Denmark
Publikationsstatus	Veröffentlicht - 1 März 2010

Zitat

@inproceedings{1a6b7eccb1444cbdab5d6c8c16906f74,

title = "Marketing Across Cultures: Exploring UK Consumer Reactions to Religious Endorsements",

author = "Khan, \{Mubbsher Munawar\} and Schlegelmilch, \{Bodo B.\} and H. Shabbir",

year = "2010",

month = mar,

day = "1",

language = "English",

editor = "\{39th European Marketing Academy\}",

booktitle = "CD Proceedings of the 39th European Marketing Academy",

}

TY - GEN

T1 - Marketing Across Cultures: Exploring UK Consumer Reactions to Religious Endorsements

AU - Khan, Mubbsher Munawar

AU - Schlegelmilch, Bodo B.

AU - Shabbir, H.

PY - 2010/3/1

Y1 - 2010/3/1

M3 - Contribution to conference proceedings

BT - CD Proceedings of the 39th European Marketing Academy

A2 - 39th European Marketing Academy, null

CY - Copenhagen, Denmark

ER -