Marketing in Central and Eastern Europe: An Assessment of Past and Future Research

Arnold Schuh; Reiner Springer

Marketing in Central and Eastern Europe: An Assessment of Past and Future Research

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the Fifth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1997, Paper No.1 1997
Publikationsstatus	Veröffentlicht - 1997

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title = "Marketing in Central and Eastern Europe: An Assessment of Past and Future Research",

author = "Arnold Schuh and Reiner Springer",

year = "1997",

language = "English",

booktitle = "Proceedings of the Fifth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversit{\"a}t Wien, 1997, Paper No.1 1997",

}

TY - GEN

T1 - Marketing in Central and Eastern Europe: An Assessment of Past and Future Research

AU - Schuh, Arnold

AU - Springer, Reiner

PY - 1997

Y1 - 1997

M3 - Contribution to conference proceedings

BT - Proceedings of the Fifth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1997, Paper No.1 1997

ER -