Marketing Strategies for East Central Europe: A Balancing Act between Globalization and Local Market Responsiveness

Arnold Schuh

Marketing Strategies for East Central Europe: A Balancing Act between Globalization and Local Market Responsiveness

Kompetenzzentrum für Emerging Markets and CEE

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the Fourth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1996, Paper No.1 1996
Publikationsstatus	Veröffentlicht - 1996

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language = "English",

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Marketing Strategies for East Central Europe: A Balancing Act between Globalization and Local Market Responsiveness. / Schuh, Arnold.
Proceedings of the Fourth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1996, Paper No.1 1996. 1996.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Marketing Strategies for East Central Europe: A Balancing Act between Globalization and Local Market Responsiveness

AU - Schuh, Arnold

PY - 1996

Y1 - 1996

M3 - Contribution to conference proceedings

BT - Proceedings of the Fourth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1996, Paper No.1 1996

ER -