Marketing Strategies of Western Consumer Goods Firms in Central and Eastern Europe

Arnold Schuh

Marketing Strategies of Western Consumer Goods Firms in Central and Eastern Europe

Kompetenzzentrum für Emerging Markets and CEE

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Change Management in Transition Economies - Integrating Corporate Strategy, Structure and Culture. 176-188, New York: Palgrave Macmillan 2003
Publikationsstatus	Veröffentlicht - 2003

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title = "Marketing Strategies of Western Consumer Goods Firms in Central and Eastern Europe",

author = "Arnold Schuh",

year = "2003",

language = "English",

booktitle = "Change Management in Transition Economies - Integrating Corporate Strategy, Structure and Culture. 176-188, New York: Palgrave Macmillan 2003",

}