Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale

Publikation: Buch, Herausgeberschaft, Bericht › Buch (Monographie)

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

TY - BOOK

T1 - Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale

AU - Weitzl, Wolfgang

PY - 2017

Y1 - 2017

UR - http://www.springer.com/de/book/9783658158880

M3 - Book (monograph)

SN - 978-3-658-15888-0

BT - Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale

PB - Springer Gabler

CY - Wiesbaden

ER -