Measuring the affective pre-visit image of European cities using a nonverbal scale

Ilona Pezenka; Markus Leitenbauer; Karin Walter

Measuring the affective pre-visit image of European cities using a nonverbal scale

Ilona Pezenka, Markus Leitenbauer, Karin Walter

Marketing und Customer Analytics

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Abstract

Several authors suggest measuring both the cognitive and the affective image component. Still very few studies (e.g. Baloglu and McClearly 1999, Baloglu and Love 2005) incorporate both components in evaluating destination image. The study seeks to repair the shortcomings of destination image studies, which mainly concentrate on the cognitive attributes of destinations. It aims at developing a validated instrument to capture the affective component of destination image. Since traditional verbal scales are believed to be incapable of assessing the emotional nature of destination image sufficiently, pictorial stimuli are used instead.

Originalsprache	Englisch
Titel des Sammelwerks	Conference Proceedings of the 2009 International Conference on the Development Trends of Tourism and Hospitality Industry & Education
Herausgeber*innen	College of Hospitality & Tourism Management, Jinwen University of Science & Technology
Erscheinungsort	Taipei, Taiwan
Seiten	CD
Publikationsstatus	Veröffentlicht - 1 Okt. 2009

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

502040 Tourismusforschung
502020 Marktforschung
502
502019 Marketing

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Katalog der Universitätsbibliothek

E-Tourism und Marketing Science
Mazanec, J., Pezenka, I., Leitenbauer, M., Ring, A., Schneider, A., Stangl, B. & Teichmann, K.
1/11/08 → 30/04/10
Projekt: Forschungsförderung

Zitat

Pezenka, I., Leitenbauer, M., & Walter, K. (2009). Measuring the affective pre-visit image of European cities using a nonverbal scale. in College of Hospitality & Tourism Management, Jinwen University of Science & Technology (Hrsg.), Conference Proceedings of the 2009 International Conference on the Development Trends of Tourism and Hospitality Industry & Education (S. CD).

Pezenka, Ilona ; Leitenbauer, Markus ; Walter, Karin. / Measuring the affective pre-visit image of European cities using a nonverbal scale. Conference Proceedings of the 2009 International Conference on the Development Trends of Tourism and Hospitality Industry & Education. Hrsg. / College of Hospitality & Tourism Management, Jinwen University of Science & Technology. Taipei, Taiwan, 2009. S. CD

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title = "Measuring the affective pre-visit image of European cities using a nonverbal scale",

abstract = "Several authors suggest measuring both the cognitive and the affective image component. Still very few studies (e.g. Baloglu and McClearly 1999, Baloglu and Love 2005) incorporate both components in evaluating destination image. The study seeks to repair the shortcomings of destination image studies, which mainly concentrate on the cognitive attributes of destinations. It aims at developing a validated instrument to capture the affective component of destination image. Since traditional verbal scales are believed to be incapable of assessing the emotional nature of destination image sufficiently, pictorial stimuli are used instead.",

author = "Ilona Pezenka and Markus Leitenbauer and Karin Walter",

year = "2009",

month = oct,

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language = "English",

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Pezenka, I, Leitenbauer, M & Walter, K 2009, Measuring the affective pre-visit image of European cities using a nonverbal scale. in College of Hospitality & Tourism Management, Jinwen University of Science & Technology (Hrsg.), Conference Proceedings of the 2009 International Conference on the Development Trends of Tourism and Hospitality Industry & Education. Taipei, Taiwan, S. CD.

Measuring the affective pre-visit image of European cities using a nonverbal scale. / Pezenka, Ilona; Leitenbauer, Markus; Walter, Karin.
Conference Proceedings of the 2009 International Conference on the Development Trends of Tourism and Hospitality Industry & Education. Hrsg. / College of Hospitality & Tourism Management, Jinwen University of Science & Technology. Taipei, Taiwan, 2009. S. CD.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Measuring the affective pre-visit image of European cities using a nonverbal scale

AU - Pezenka, Ilona

AU - Leitenbauer, Markus

AU - Walter, Karin

PY - 2009/10/1

Y1 - 2009/10/1

N2 - Several authors suggest measuring both the cognitive and the affective image component. Still very few studies (e.g. Baloglu and McClearly 1999, Baloglu and Love 2005) incorporate both components in evaluating destination image. The study seeks to repair the shortcomings of destination image studies, which mainly concentrate on the cognitive attributes of destinations. It aims at developing a validated instrument to capture the affective component of destination image. Since traditional verbal scales are believed to be incapable of assessing the emotional nature of destination image sufficiently, pictorial stimuli are used instead.

AB - Several authors suggest measuring both the cognitive and the affective image component. Still very few studies (e.g. Baloglu and McClearly 1999, Baloglu and Love 2005) incorporate both components in evaluating destination image. The study seeks to repair the shortcomings of destination image studies, which mainly concentrate on the cognitive attributes of destinations. It aims at developing a validated instrument to capture the affective component of destination image. Since traditional verbal scales are believed to be incapable of assessing the emotional nature of destination image sufficiently, pictorial stimuli are used instead.

M3 - Contribution to conference proceedings

SP - CD

BT - Conference Proceedings of the 2009 International Conference on the Development Trends of Tourism and Hospitality Industry & Education

A2 - College of Hospitality & Tourism Management, Jinwen University of Science & Technology, null

CY - Taipei, Taiwan

ER -

Pezenka I, Leitenbauer M, Walter K. Measuring the affective pre-visit image of European cities using a nonverbal scale. in College of Hospitality & Tourism Management, Jinwen University of Science & Technology, Hrsg., Conference Proceedings of the 2009 International Conference on the Development Trends of Tourism and Hospitality Industry & Education. Taipei, Taiwan. 2009. S. CD

Measuring the affective pre-visit image of European cities using a nonverbal scale

Abstract

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

Verfügbarkeit prüfen

Projekte

E-Tourism und Marketing Science

Zitat