Measuring the affective pre-visit image of European cities using a nonverbal scale

Ilona Pezenka, Markus Leitenbauer, Karin Walter

Publikation: Beitrag in Buch/KonferenzbandBeitrag in Konferenzband

Abstract

Several authors suggest measuring both the cognitive and the affective image component. Still very few studies (e.g. Baloglu and McClearly 1999, Baloglu and Love 2005) incorporate both components in evaluating destination image. The study seeks to repair the shortcomings of destination image studies, which mainly concentrate on the cognitive attributes of destinations. It aims at developing a validated instrument to capture the affective component of destination image. Since traditional verbal scales are believed to be incapable of assessing the emotional nature of destination image sufficiently, pictorial stimuli are used instead.
OriginalspracheEnglisch
Titel des SammelwerksConference Proceedings of the 2009 International Conference on the Development Trends of Tourism and Hospitality Industry & Education
Herausgeber*innen College of Hospitality & Tourism Management, Jinwen University of Science & Technology
ErscheinungsortTaipei, Taiwan
SeitenCD
PublikationsstatusVeröffentlicht - 1 Okt. 2009

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

  • 502040 Tourismusforschung
  • 502020 Marktforschung
  • 502
  • 502019 Marketing
  • E-Tourism und Marketing Science

    Mazanec, J., Pezenka, I., Leitenbauer, M., Ring, A., Schneider, A., Stangl, B. & Teichmann, K.

    1/11/0830/04/10

    Projekt: Forschungsförderung

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