Measuring the Influence of Third-Party Product Tests on Product Choice Behaviour

Wolfgang Ziniel

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Business: Accounting, Finance, Management & Marketing
Herausgeber*innen	Gregory T. Papanikos
Erscheinungsort	Athens
Verlag	ATINER Eigenverlag
Seiten	113 - 114
ISBN (Print)	978-960-9549-14-1
Publikationsstatus	Veröffentlicht - 1 Aug. 2011

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@inproceedings{29d91fb3bc9849f094350ce2e0811f4e,

title = "Measuring the Influence of Third-Party Product Tests on Product Choice Behaviour",

author = "Wolfgang Ziniel",

year = "2011",

month = aug,

day = "1",

language = "English",

isbn = "978-960-9549-14-1",

pages = "113 -- 114",

editor = "{Gregory T. Papanikos}",

booktitle = "Business: Accounting, Finance, Management & Marketing",

publisher = "ATINER Eigenverlag",

}