Measuring the Relevance of Third-Party Product Reviews for Customers' Preferences via a Paired Comparison Online Experiment

Wolfgang Ziniel

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights
Herausgeber*innen	Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich
Erscheinungsort	Vienna
Verlag	Universität Wien
Seiten	55
Publikationsstatus	Veröffentlicht - 1 Okt. 2010

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Measuring the Relevance of Third-Party Product Reviews for Customers' Preferences via a Paired Comparison Online Experiment. / Ziniel, Wolfgang.
Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights. Hrsg. / Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich. Vienna: Universität Wien, 2010. S. 55.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

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AU - Ziniel, Wolfgang

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BT - Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights

A2 - Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, null

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