@inproceedings{2d742e3cbe9d41a78b2ed35ed5304385,
title = "Measuring the Relevance of Third-Party Product Reviews for Customers' Preferences via a Paired Comparison Online Experiment",
author = "Wolfgang Ziniel",
year = "2010",
month = oct,
day = "1",
language = "English",
pages = "55",
editor = "\{Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich\}",
booktitle = "Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights",
publisher = "Universit{\"a}t Wien",
address = "Austria",
}