Measuring the Research Performance of Marketing Academics: Issues, Methods and Future Research Directions

Publikation: Beitrag in Buch/KonferenzbandBeitrag in Konferenzband

Titel des SammelwerksMarketing for the New Europe: Dealing with Complexity, Vol. 2, Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, Spain, May 25-28, 1323-1354 1993
PublikationsstatusVeröffentlicht - 1993