Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the Annual Conference of the Academy of Marketing Science
Herausgeber*innen	Academy of Marketing Science
Erscheinungsort	Denver, CO
Publikationsstatus	Veröffentlicht - 1 Apr. 2015

Zitat

@inproceedings{d584de8a40cc4aaaaf376553f3c25f91,

title = "Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework",

author = "Wolfgang Weitzl and Robert Zniva",

year = "2015",

month = apr,

day = "1",

language = "English",

editor = "\{Academy of Marketing Science\}",

booktitle = "Proceedings of the Annual Conference of the Academy of Marketing Science",

}