Methods in segmentation

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Segmentation in Social Marketing: Process, Methods and Application
Herausgeber*innen	T. Dietrich, S. Rundle-Thile, and K. Kubacki
Erscheinungsort	Segmentation in Social Marketing: Process, Methods and Application
Verlag	Springer Verlag
Seiten	93 - 107
Publikationsstatus	Veröffentlicht - 2017

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

@inbook{0c617efba3924b5797345c0cc1d8174c,

title = "Methods in segmentation",

author = "Sara Dolnicar and Bettina Gr{\"u}n",

year = "2017",

language = "English",

pages = "93 -- 107",

editor = "\{T. Dietrich, S. Rundle-Thile, and K. Kubacki\}",

booktitle = "Segmentation in Social Marketing: Process, Methods and Application",

publisher = "Springer Verlag",

address = "Germany",

}

TY - CHAP

T1 - Methods in segmentation

AU - Dolnicar, Sara

AU - Grün, Bettina

PY - 2017

Y1 - 2017

M3 - Chapter in edited volume

SP - 93

EP - 107

BT - Segmentation in Social Marketing: Process, Methods and Application

A2 - T. Dietrich, S. Rundle-Thile, and K. Kubacki, null

PB - Springer Verlag

CY - Segmentation in Social Marketing: Process, Methods and Application

ER -