Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes

Parissa Haghirian, Maria Madlberger, Akihiro Inoue

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 41st Hawaii International Conference on System Sciences
Herausgeber*innen	Ralph H. Sprague Jr.
Erscheinungsort	Waikoloa, Hawaii, USA
Publikationsstatus	Veröffentlicht - 2008

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@inproceedings{3126f3e3fc424d67858c3ae39c7848fe,

title = "Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes",

author = "Parissa Haghirian and Maria Madlberger and Akihiro Inoue",

year = "2008",

language = "English",

editor = "{Ralph H. Sprague Jr.}",

booktitle = "Proceedings of the 41st Hawaii International Conference on System Sciences",

}

TY - GEN

T1 - Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes

AU - Haghirian, Parissa

AU - Madlberger, Maria

AU - Inoue, Akihiro

PY - 2008

Y1 - 2008

M3 - Contribution to conference proceedings

BT - Proceedings of the 41st Hawaii International Conference on System Sciences

A2 - Ralph H. Sprague Jr., null

CY - Waikoloa, Hawaii, USA

ER -