More than just an opinion: The effect of verbal self-expression on consumer choice

Michail Kokkoris, Ulrich Kühnen

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

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@article{1a87c8088a314f5f91d02507162cc7ec,

title = "More than just an opinion: The effect of verbal self-expression on consumer choice",

author = "Michail Kokkoris and Ulrich K{\"u}hnen",

year = "2013",

doi = "10.1002/mar.20667",

language = "English",

volume = "30",

pages = "1062 -- 1075",

journal = "Psychology & Marketing",

issn = "0742-6046",

publisher = "Wiley-Liss Inc.",

number = "12",

}