Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	24-29
Seitenumfang	6
Fachzeitschrift	NIM Marketing Intelligence Review
Volume	16
Ausgabenummer	1
Publikationsstatus	Veröffentlicht - 25 Apr. 2024

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title = "Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts",

keywords = "Large Language Model, Content Marketing, Search Engine Optimization, Human-Machine Collaboration",

author = "Schweidel, \{David, A.\} and Martin Reisenbichler and Thomas Reutterer",

year = "2024",

month = apr,

day = "25",

language = "English",

volume = "16",

pages = "24--29",

journal = "NIM Marketing Intelligence Review",

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T1 - Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts

AU - Schweidel, David, A.

AU - Reisenbichler, Martin

AU - Reutterer, Thomas

PY - 2024/4/25

Y1 - 2024/4/25

KW - Large Language Model

KW - Content Marketing

KW - Search Engine Optimization

KW - Human-Machine Collaboration

M3 - Journal article

SN - 2627-4957

VL - 16

SP - 24

EP - 29

JO - NIM Marketing Intelligence Review

JF - NIM Marketing Intelligence Review

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