Moving Toward a New Consumer Brand Activism Perception Scale (BAP)

Publikation: Konferenzbeitrag › Konferenzposter

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 19 Mai 2023
Veranstaltung	Academy of Marketing Science : New Orleans - Dauer: 17 Mai 2023 → 19 Mai 2023

Konferenz	Academy of Marketing Science
Kurztitel	AMS
Zeitraum	17/05/23 → 19/05/23

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@conference{ad92ca18884b44e2ba19e63b056b58ec,

title = "Moving Toward a New Consumer Brand Activism Perception Scale (BAP)",

author = "Selma Saracevic and Schlegelmilch, {Bodo B.}",

year = "2023",

month = may,

day = "19",

language = "English",

note = "Academy of Marketing Science : New Orleans, AMS ; Conference date: 17-05-2023 Through 19-05-2023",

}