Multi-utility: Strategic Options in Deregulated Markets? An Empirical Assessment Using Conjoint Analysis

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Fachzeitschrift	Journal of Strategic Marketing
DOIs	https://doi.org/10.1080/0965254032000171591
Publikationsstatus	Veröffentlicht - 2004

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@article{f7846a3fd16d49e0944cc0ba0340bf82,

title = "Multi-utility: Strategic Options in Deregulated Markets? An Empirical Assessment Using Conjoint Analysis",

author = "Schlegelmilch, {Bodo B.} and Bj{\"o}rn Ambos",

year = "2004",

doi = "10.1080/0965254032000171591",

language = "English",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Routledge",

}