Naresh K Malhotra: The Theoretical, Conceptual and Methodological Constributions of a Legend to International Marketing and Cross-Cultural Research

Bodo B. Schlegelmilch

Naresh K Malhotra: The Theoretical, Conceptual and Methodological Constributions of a Legend to International Marketing and Cross-Cultural Research

Bodo B. Schlegelmilch

International Marketing Management

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Legends in Marketing: Naresh Malhotra
Herausgeber*innen	Sage
Verlag	Sage Publications
Seiten	342 - 347
Publikationsstatus	Veröffentlicht - 1 Juni 2011

Zitat

@inbook{a39f67e8b94d442db12aed12fceb81aa,

title = "Naresh K Malhotra: The Theoretical, Conceptual and Methodological Constributions of a Legend to International Marketing and Cross-Cultural Research",

author = "Schlegelmilch, \{Bodo B.\}",

year = "2011",

month = jun,

day = "1",

language = "English",

pages = "342 -- 347",

editor = "Sage",

booktitle = "Legends in Marketing: Naresh Malhotra",

publisher = "Sage Publications",

address = "United States",

}