Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness

Brigitte Naderer, Jens Seiffert-Brockmann, Jörg Matthes, Sabine Einwiller

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

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@article{6711290a3a0f4b86b680fb4e43d459c4,

title = "Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness",

author = "Brigitte Naderer and Jens Seiffert-Brockmann and J{\"o}rg Matthes and Sabine Einwiller",

year = "2020",

doi = "10.1515/commun-2019-0143",

language = "English",

volume = "45",

pages = "273 -- 281",

journal = "Communications",

issn = "1613-4087",

publisher = "De Gruyter Mouton",

}

TY - JOUR

T1 - Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness

AU - Naderer, Brigitte

AU - Seiffert-Brockmann, Jens

AU - Matthes, Jörg

AU - Einwiller, Sabine

PY - 2020

Y1 - 2020

UR - https://www.degruyter.com/view/journals/comm/45/3/article-p273.xml

U2 - 10.1515/commun-2019-0143

DO - 10.1515/commun-2019-0143

M3 - Journal article

SN - 1613-4087

VL - 45

SP - 273

EP - 281

JO - Communications

JF - Communications

ER -