On First or On Second Thought - How Response Instructions May Impact on the Quality of Measurement in Marketing Research

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Paul Ballantine, Jörg Finsterwalder
Herausgeber*innen	Department of Management, College of Business and Economics
Erscheinungsort	University of Canterbury, Christchurch
Seiten	1 - 8
Publikationsstatus	Veröffentlicht - 1 Dez. 2010

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Salzberger, Thomas ; Koller, Monika. / On First or On Second Thought - How Response Instructions May Impact on the Quality of Measurement in Marketing Research. Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Paul Ballantine, Jörg Finsterwalder. Hrsg. / Department of Management, College of Business and Economics. University of Canterbury, Christchurch, 2010. S. 1 - 8

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title = "On First or On Second Thought - How Response Instructions May Impact on the Quality of Measurement in Marketing Research",

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Salzberger, T & Koller, M 2010, On First or On Second Thought - How Response Instructions May Impact on the Quality of Measurement in Marketing Research. in Department of Management, College of Business and Economics (Hrsg.), Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Paul Ballantine, Jörg Finsterwalder. University of Canterbury, Christchurch, S. 1 - 8.

On First or On Second Thought - How Response Instructions May Impact on the Quality of Measurement in Marketing Research. / Salzberger, Thomas ; Koller, Monika.
Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Paul Ballantine, Jörg Finsterwalder. Hrsg. / Department of Management, College of Business and Economics. University of Canterbury, Christchurch, 2010. S. 1 - 8.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

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T1 - On First or On Second Thought - How Response Instructions May Impact on the Quality of Measurement in Marketing Research

AU - Salzberger, Thomas

AU - Koller, Monika

PY - 2010/12/1

Y1 - 2010/12/1

M3 - Contribution to conference proceedings

SP - 1

EP - 8

BT - Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Paul Ballantine, Jörg Finsterwalder

A2 - Department of Management, College of Business and Economics, null

CY - University of Canterbury, Christchurch

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Salzberger T , Koller M. On First or On Second Thought - How Response Instructions May Impact on the Quality of Measurement in Marketing Research. in Department of Management, College of Business and Economics, Hrsg., Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Paul Ballantine, Jörg Finsterwalder. University of Canterbury, Christchurch. 2010. S. 1 - 8