On the Effectiveness and Efficiency of Operational Marketing Planning: Antecedents and Implications for Company Performance

Christian Homburg, Andreas Fürst, Birgit Löhndorf

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the AMA Winter Educators' Conference
Herausgeber*innen	American Marketing Association
Erscheinungsort	St. Petersburg, USA
Seiten	3 - 4
Publikationsstatus	Veröffentlicht - 1 Aug. 2012

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

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title = "On the Effectiveness and Efficiency of Operational Marketing Planning: Antecedents and Implications for Company Performance",

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year = "2012",

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language = "English",

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editor = "{American Marketing Association}",

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On the Effectiveness and Efficiency of Operational Marketing Planning: Antecedents and Implications for Company Performance. / Homburg, Christian; Fürst, Andreas; Löhndorf, Birgit.
Proceedings of the AMA Winter Educators' Conference. Hrsg. / American Marketing Association. St. Petersburg, USA, 2012. S. 3 - 4.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - On the Effectiveness and Efficiency of Operational Marketing Planning: Antecedents and Implications for Company Performance

AU - Homburg, Christian

AU - Fürst, Andreas

AU - Löhndorf, Birgit

PY - 2012/8/1

Y1 - 2012/8/1

M3 - Contribution to conference proceedings

SP - 3

EP - 4

BT - Proceedings of the AMA Winter Educators' Conference

A2 - American Marketing Association, null

CY - St. Petersburg, USA

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