Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior

Margaret K. Hogg; Elfriede Penz

Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior

Margaret K. Hogg
, Elfriede Penz

International Marketing Management

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Brick & Mortar Shopping in the 21st Century
Herausgeber*innen	Tina M. Lowrey
Erscheinungsort	New York
Verlag	Lawrence Erlbaum
Seiten	53 - 83
Publikationsstatus	Veröffentlicht - 2008

Zitat

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title = "Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior",

author = "Hogg, \{Margaret K.\} and Elfriede Penz",

year = "2008",

language = "English",

pages = "53 -- 83",

editor = "\{Tina M. Lowrey\}",

booktitle = "Brick \& Mortar Shopping in the 21st Century",

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T1 - Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior

AU - Hogg, Margaret K.

AU - Penz, Elfriede

PY - 2008

Y1 - 2008

M3 - Chapter in edited volume

SP - 53

EP - 83

BT - Brick & Mortar Shopping in the 21st Century

A2 - Tina M. Lowrey, null

PB - Lawrence Erlbaum

CY - New York

ER -