Online Experiments Examining the Influence of Third-Party Product Reviews on Key Constructs in Consumer Behaviour

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 13th General Online Research Conference GOR
Herausgeber*innen	Monika Taddicken, Martin Welker, Lars Kaczmirek
Erscheinungsort	Düsseldorf
Seiten	74 - 75
Publikationsstatus	Veröffentlicht - 1 Apr. 2011

Zitat

@inproceedings{c595a9b60fb6447f8595c8dacb0b04d6,

title = "Online Experiments Examining the Influence of Third-Party Product Reviews on Key Constructs in Consumer Behaviour",

author = "Wolfgang Ziniel",

year = "2011",

month = apr,

day = "1",

language = "English",

isbn = "978-3-00-033976-9",

pages = "74 -- 75",

editor = "\{Monika Taddicken, Martin Welker, Lars Kaczmirek\}",

booktitle = "Proceedings of the 13th General Online Research Conference GOR",

}

TY - GEN

T1 - Online Experiments Examining the Influence of Third-Party Product Reviews on Key Constructs in Consumer Behaviour

AU - Ziniel, Wolfgang

PY - 2011/4/1

Y1 - 2011/4/1

M3 - Contribution to conference proceedings

SN - 978-3-00-033976-9

SP - 74

EP - 75

BT - Proceedings of the 13th General Online Research Conference GOR

A2 - Monika Taddicken, Martin Welker, Lars Kaczmirek, null

CY - Düsseldorf

ER -