Online Shopping and Catalog Shopping: Exogenous and Endogenous Antecedents of Consumers’ Channel Choice

Maria Madlberger

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Web Technologies for Commerce and Services Online
Herausgeber*innen	Mehdi Khosrow-Pour
Erscheinungsort	Hershey, PA, USA
Verlag	IGI Global
Publikationsstatus	Veröffentlicht - 2008

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@inbook{2a37f784a08d4cc8a7093990e134f9bd,

title = "Online Shopping and Catalog Shopping: Exogenous and Endogenous Antecedents of Consumers{\textquoteright} Channel Choice",

author = "Maria Madlberger",

year = "2008",

language = "English",

editor = "{Mehdi Khosrow-Pour}",

booktitle = "Web Technologies for Commerce and Services Online",

publisher = "IGI Global",

}