Optimal advertising policies for diffusion models of new product
innovation in monopolistic situations

Engelbert Dockner, Steffen Jorgensen

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Forschung › Begutachtung

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@article{84fb6fc36e994fd6ba446af117f7ad5f,

title = "Optimal advertising policies for diffusion models of new product innovation in monopolistic situations",

author = "Engelbert Dockner and Steffen Jorgensen",

year = "1988",

month = jun,

day = "1",

language = "English",

volume = "34",

pages = "119 -- 130",

journal = "Management Science (MS)",

issn = "0025-1909",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

}