Out of sight, out of mind? (In)visibility of/in platform-mediated work

With platforms accounting for 1–3% of paid work in advanced economies, discussions on their impact on labor are proliferating. Focusing on commercial platforms providing intermediation to a workforce available on-demand, we further systematize the field by approaching platform-mediated work through the lens of (in)visibility. We map four basic forms of platform-mediated work against three variations of (in)visibility: (1) perceptible, (2) institutional, and (3) individual, and discuss the implications through the stories of three protagonists of platform workers. The suggested meta-analysis tool for understanding the mechanism of rendering platform workers obscure exposes who is recognized as a worker, what is recognized as work, and how these questions are negotiated in a platform-mediated digital space. As such, the framework provides a joint space for the discussions of the core issues of the field—from regulation and uncertainties of platform employment, through exacerbating vulnerabilities of workers, to surveillance and self-governance.