Overcoming Innovation Resistance beyond Status Quo Bias - A Decision Support System Approach

Carola Stryja, Verena Dorner, Lara Riefle

Publikation: Beitrag in Buch/KonferenzbandBeitrag in Konferenzband

Abstract

When innovative products and services are launched to the market, many consumers initially resist adopting them, even if the innovation is likely to enhance their life quality. Explanations for this behavior can also be found in specific personality traits and in general pitfalls of human decision-making. We believe that decision support systems (DSS) can help alleviate such innovation resistance. We propose a DSS design that addresses innovation resistance to complex innovations on an individual’s cognitive level. An experimental study will be conducted to test the influence of different DSS modifications on the perception and selection of complex innovations. We aim to identify levers for reducing innovation resistance and to derive DSS design implications.
OriginalspracheEnglisch
TitelProceedings of the 50th Hawaii International Conference on System Sciences
Redakteure/-innen Association for Information Systems
ErscheinungsortHawaii, USA
Seiten567 - 576
PublikationsstatusVeröffentlicht - 2017

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

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