Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	The Routledge Companion to Strategic Marketing
Herausgeber*innen	Bodo B. Schlegelmilch, Russell S. Winer
Erscheinungsort	New York
Verlag	Routledge
Seiten	449 - 465
ISBN (Print)	9781138489080
DOIs	https://doi.org/10.4324/9781351038669
Publikationsstatus	Veröffentlicht - 2020

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

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