Peacocks, Penknives and Power: On the Implications of Evolutionary Psychology for Strategic Communication

This article conceptualizes evolutionary theory as a bridge between existing theorizing in strategic communication on the one hand, the mind sciences on the other. It discusses six core concepts of evolutionary psychology that have a bearing on strategic communication theory: a) the human as a highly flexible social species; b) the regulation of individually-minded vs. collectively-minded behavior; c) advanced, symbolic communication as a mode of regulation and its second-order problems; d) a consilient conceptualization of communication; e) evolutionary psychology’s role as a heuristic; and f) the limits of cognitive capacity and the role of heuristic shortcuts. The article concludes with a note on the theory of science in strategic communication research and cautions against the common misunderstanding of evolutionary psychology’s agenda.