Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Französisch
Titel des Sammelwerks	Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Eds. Paul Ballantine, Jörg Finsterwalder
Herausgeber*innen	Department of Management, College of Business and Economics
Erscheinungsort	University of Canterbury, Christchurch
Seiten	1
Publikationsstatus	Veröffentlicht - 1 Dez. 2010

Zitat

Koller, M., Floh, A., Zauner, A., & Viola, L. (2010). Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda. in Department of Management, College of Business and Economics (Hrsg.), Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Eds. Paul Ballantine, Jörg Finsterwalder (S. 1).

Koller, Monika ; Floh, Arne ; Zauner, Alexander et al. / Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda. Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Eds. Paul Ballantine, Jörg Finsterwalder. Hrsg. / Department of Management, College of Business and Economics. University of Canterbury, Christchurch, 2010. S. 1

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title = "Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda",

author = "Monika Koller and Arne Floh and Alexander Zauner and Loredana Viola",

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Koller, M , Floh, A, Zauner, A & Viola, L 2010, Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda. in Department of Management, College of Business and Economics (Hrsg.), Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Eds. Paul Ballantine, Jörg Finsterwalder. University of Canterbury, Christchurch, S. 1.

Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda. / Koller, Monika ; Floh, Arne; Zauner, Alexander et al.
Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Eds. Paul Ballantine, Jörg Finsterwalder. Hrsg. / Department of Management, College of Business and Economics. University of Canterbury, Christchurch, 2010. S. 1.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda

AU - Koller, Monika

AU - Floh, Arne

AU - Zauner, Alexander

AU - Viola, Loredana

PY - 2010/12/1

Y1 - 2010/12/1

M3 - Contribution to conference proceedings

SP - 1

BT - Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Eds. Paul Ballantine, Jörg Finsterwalder

A2 - Department of Management, College of Business and Economics, null

CY - University of Canterbury, Christchurch

ER -

Koller M , Floh A, Zauner A, Viola L. Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda. in Department of Management, College of Business and Economics, Hrsg., Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Eds. Paul Ballantine, Jörg Finsterwalder. University of Canterbury, Christchurch. 2010. S. 1