“Pick-any” measures contaminate brand image studies.

Sara Dolnicar, John R. Rossiter, Bettina Grün

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Forschung › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	821 - 834
Fachzeitschrift	International Journal of Market Research (früher: Journal of the Market Research Society)
Jahrgang	54
Ausgabenummer	6
DOIs	https://doi.org/10.2501/IJMR-54-6-821-834
Publikationsstatus	Veröffentlicht - 2012

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

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title = "“Pick-any” measures contaminate brand image studies.",

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AU - Rossiter, John R.

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