“Pick-any” measures contaminate brand image studies.

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	821 - 834
Fachzeitschrift	International Journal of Market Research (früher: Journal of the Market Research Society)
Jahrgang	54
Ausgabenummer	6
DOIs	https://doi.org/10.2501/IJMR-54-6-821-834
Publikationsstatus	Veröffentlicht - 2012

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

@article{a20b414d150945b9a694a45e8ba9a855,

title = "“Pick-any” measures contaminate brand image studies.",

author = "Sara Dolnicar and Rossiter, \{John R.\} and Bettina Gr{\"u}n",

year = "2012",

doi = "10.2501/IJMR-54-6-821-834",

language = "English",

volume = "54",

pages = "821 -- 834",

journal = "International Journal of Market Research (fr{\"u}her: Journal of the Market Research Society)",

issn = "0025-3618",

publisher = "SAGE Publications Ltd",

number = "6",

}

TY - JOUR

T1 - “Pick-any” measures contaminate brand image studies.

AU - Dolnicar, Sara

AU - Rossiter, John R.

AU - Grün, Bettina

PY - 2012

Y1 - 2012

U2 - 10.2501/IJMR-54-6-821-834

DO - 10.2501/IJMR-54-6-821-834

M3 - Journal article

SN - 0025-3618

VL - 54

SP - 821

EP - 834

JO - International Journal of Market Research (früher: Journal of the Market Research Society)

JF - International Journal of Market Research (früher: Journal of the Market Research Society)

IS - 6

ER -