Pictures as Emotional Stimuli.
Going Beyond Content to Trigger Emotional Response

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Marketing to Citizens: Going beyond Customers and Consumers
Herausgeber*innen	EMAC
Erscheinungsort	Lissabon
Seiten	1 - 5
Publikationsstatus	Veröffentlicht - 1 Juni 2012

Zitat

@inproceedings{72920cd5a068411f81448d7484bc386f,

title = "Pictures as Emotional Stimuli. Going Beyond Content to Trigger Emotional Response",

author = "Amata Ring and Anke Schneider",

year = "2012",

month = jun,

day = "1",

language = "English",

pages = "1 -- 5",

editor = "EMAC",

booktitle = "Marketing to Citizens: Going beyond Customers and Consumers",

}