@article{5122d7af7b104b26824a12e15b88559b,
title = "Practice Prize Report: Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting and Positioning Tool",
author = "Martin Natter and Andreas Mild and Udo Wagner and Alfred Taudes",
year = "2008",
month = sep,
day = "1",
language = "English",
volume = "27",
pages = "585 -- 600",
journal = "Marketing Science",
issn = "0732-2399",
publisher = "INFORMS Institute for Operations Research and the Management Sciences",
number = "4",
}