Predicting Customer Future with Recurrent Neural Nets: From RFM to LSTM

Thomas Reutterer; Jan Valendin; Klaudius Kalcher; Michael Platzer

Predicting Customer Future with Recurrent Neural Nets: From RFM to LSTM

Thomas Reutterer, Jan Valendin, Klaudius Kalcher, Michael Platzer

Marketing und Customer Analytics

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch (Amerika)
Titel des Sammelwerks	Proceedings of the 49th EMAC Annual Conference, Budapest, Hungary, May 27, 2020
Untertitel des Sammelwerks	From Hands-On to High-End: Advances in Customer Base Analysis
Verlag	EMAC
Publikationsstatus	Veröffentlicht - 2020

Publikationsreihe

Reihe	Proceedings of the European Marketing Academy Conference (EMAC)
ISSN	2709-1589

Zitat

@inproceedings{1d8b2d8f8c354ba9a8037024a8f58c9b,

title = "Predicting Customer Future with Recurrent Neural Nets: From RFM to LSTM",

author = "Thomas Reutterer and Jan Valendin and Klaudius Kalcher and Michael Platzer",

year = "2020",

language = "Englisch (Amerika)",

series = "Proceedings of the European Marketing Academy Conference (EMAC)",

publisher = "EMAC",

booktitle = "Proceedings of the 49th EMAC Annual Conference, Budapest, Hungary, May 27, 2020",

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Predicting Customer Future with Recurrent Neural Nets: From RFM to LSTM. / Reutterer, Thomas; Valendin, Jan; Kalcher, Klaudius et al.
Proceedings of the 49th EMAC Annual Conference, Budapest, Hungary, May 27, 2020: From Hands-On to High-End: Advances in Customer Base Analysis. EMAC, 2020. (Proceedings of the European Marketing Academy Conference (EMAC)).

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Predicting Customer Future with Recurrent Neural Nets: From RFM to LSTM

AU - Reutterer, Thomas

AU - Valendin, Jan

AU - Kalcher, Klaudius

AU - Platzer, Michael

PY - 2020

Y1 - 2020

M3 - Beitrag in Konferenzband

T3 - Proceedings of the European Marketing Academy Conference (EMAC)

BT - Proceedings of the 49th EMAC Annual Conference, Budapest, Hungary, May 27, 2020

PB - EMAC

ER -