Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

@article{74738c27db934a398d391b324130344e,

title = "Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs",

author = "Nils Wl{\"o}mert and Felix Eggers",

year = "2016",

doi = "10.1007/s11002-014-9326-x",

language = "English",

volume = "27",

pages = "195 -- 210",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

number = "1",

}

TY - JOUR

T1 - Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs

AU - Wlömert, Nils

AU - Eggers, Felix

PY - 2016

Y1 - 2016

U2 - 10.1007/s11002-014-9326-x

DO - 10.1007/s11002-014-9326-x

M3 - Journal article

SN - 0923-0645

VL - 27

SP - 195

EP - 210

JO - Marketing Letters

JF - Marketing Letters

IS - 1

ER -