Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature

Bodo B. Schlegelmilch

Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature

Internationales Marketing Management

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Recent Developments in Marketing, Vol. 3, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1240-1260 1990
Publikationsstatus	Veröffentlicht - 1990

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title = "Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature",

author = "Schlegelmilch, {Bodo B.}",

year = "1990",

language = "English",

booktitle = "Recent Developments in Marketing, Vol. 3, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1240-1260 1990",

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