Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research

Bodo B. Schlegelmilch

Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research

Internationales Marketing Management

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Marketing in the New Europe and Beyond, Proceedings of the 25th Annual Marketing Education Group Conference, University of Salford, England, July 6-8, 1992, 277-287. (Best Marketing Research Paper Award, MEG 1992) 1992
Publikationsstatus	Veröffentlicht - 1992

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title = "Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research",

author = "Schlegelmilch, {Bodo B.}",

year = "1992",

language = "English",

booktitle = "Marketing in the New Europe and Beyond, Proceedings of the 25th Annual Marketing Education Group Conference, University of Salford, England, July 6-8, 1992, 277-287. (Best Marketing Research Paper Award, MEG 1992) 1992",

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Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research. / Schlegelmilch, Bodo B.
Marketing in the New Europe and Beyond, Proceedings of the 25th Annual Marketing Education Group Conference, University of Salford, England, July 6-8, 1992, 277-287. (Best Marketing Research Paper Award, MEG 1992) 1992. 1992.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research

AU - Schlegelmilch, Bodo B.

PY - 1992

Y1 - 1992

M3 - Contribution to conference proceedings

BT - Marketing in the New Europe and Beyond, Proceedings of the 25th Annual Marketing Education Group Conference, University of Salford, England, July 6-8, 1992, 277-287. (Best Marketing Research Paper Award, MEG 1992) 1992

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