Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market

Janine Empen, Jens-Peter Loy, Christoph Weiss

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	736 - 759
Fachzeitschrift	European Journal of Marketing
Jahrgang	49
Ausgabenummer	5/6
DOIs	https://doi.org/10.1108/EJM-08-2013-0433
Publikationsstatus	Veröffentlicht - 2015

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

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title = "Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market",

author = "Janine Empen and Jens-Peter Loy and Christoph Weiss",

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T1 - Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market

AU - Empen, Janine

AU - Loy, Jens-Peter

AU - Weiss, Christoph

PY - 2015

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U2 - 10.1108/EJM-08-2013-0433

DO - 10.1108/EJM-08-2013-0433

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JO - European Journal of Marketing

JF - European Journal of Marketing

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