Problems and Potential Solutions Pertaining to the Collection of Electronic Customer Data as a Starting Point for Personalised eCRM

Horst Treiblmaier, Arne Floh

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	11th International Colloquium in Relationship Marketing, Cheltenham, UK 2003
Publikationsstatus	Veröffentlicht - 2003

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@inproceedings{5b2369d44be045e09db48529319378f9,

title = "Problems and Potential Solutions Pertaining to the Collection of Electronic Customer Data as a Starting Point for Personalised eCRM",

author = "Horst Treiblmaier and Arne Floh",

year = "2003",

language = "English",

booktitle = "11th International Colloquium in Relationship Marketing, Cheltenham, UK 2003",

}