Problems of Equivalence in Cross-Cultural Marketing Research

Thomas Salzberger; Rudolf Sinkovics; Hartmut Holzmüller

Problems of Equivalence in Cross-Cultural Marketing Research

Thomas Salzberger, Rudolf Sinkovics, Hartmut Holzmüller

Statistics and Mathematics

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Developments in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science,Vol. XX, May 28-31, Coral Gables, Florida 1997, pp.74-78 1997
Publikationsstatus	Veröffentlicht - 1997

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title = "Problems of Equivalence in Cross-Cultural Marketing Research",

author = "Thomas Salzberger and Rudolf Sinkovics and Hartmut Holzm{\"u}ller",

year = "1997",

language = "English",

booktitle = "Developments in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science,Vol. XX, May 28-31, Coral Gables, Florida 1997, pp.74-78 1997",

}

Problems of Equivalence in Cross-Cultural Marketing Research. / Salzberger, Thomas; Sinkovics, Rudolf; Holzmüller, Hartmut.

Developments in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science,Vol. XX, May 28-31, Coral Gables, Florida 1997, pp.74-78 1997. 1997.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Problems of Equivalence in Cross-Cultural Marketing Research

AU - Salzberger, Thomas

AU - Sinkovics, Rudolf

AU - Holzmüller, Hartmut

PY - 1997

Y1 - 1997

M3 - Contribution to conference proceedings

BT - Developments in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science,Vol. XX, May 28-31, Coral Gables, Florida 1997, pp.74-78 1997

ER -